Life is Best in the West

The West region of Lennar Corporation needed a campaign targeting potential home buyers from different states, such as investors or retired people, moving to the West (California, Arizona, Nevada, Utah and Colorado). I developed the engaging campaign visuals showcasing beautiful homes along with graphics of natural/historical landmarks from each region. I selected the images to entice people with the ideal lifestyle each region could offer, and worked with the copy writer to develop the headline “Life’s Best in the West. Destination: Home Sweet Home.”