My Kid’s Dentist

Campaigns for Pediatric Dental Offices

My Kid’s Dentist is a pediatric dental practice owned by Pacific Dental Services and I had the opportunity to develop several marketing campaigns for them. The campaigns at the end and beginning of the year were the biggest campaigns I worked on. The goal of these campaigns was to remind busy parents, especially mothers, of their children’s dental benefits and urge them to make an appointment for check-ups or necessary treatments. I created cute tooth characters to get the attention of mothers with young children and designed marketing collateral with fun kids’ activities such as coloring pages, mazes and Valentine’s cards.

 

What I did

  • Campaign Concept
  • Character Design
  • Print Collateral
  • Digital Collateral
  • Window Slicks