The Smile Generation

The Smile Generation is a dental referral service owned by Pacific Dental Services and I was given the opportunity to develop several marketing campaigns for them. One unique campaign was for the holidays. The company wanted a fresh look for the campaign, different from conventional dental advertisements displaying pictures of teeth or families smiling. Through brainstorming and exploring ideas of tying dentistry to the holidays, I came up with the concept of playing with holiday treats and dental treatments. I decided to use the enticing imagery of holiday sweets to get people’s attention and remind them of using their dental benefits to take care of their teeth during the holiday season.